With Marin, I can instantly get a 360-degree view of how our search marketing program is working for our clients at a variety of levels."

Laura Landesman,
Director of Search Marketing, Razorfish

Increase Efficiencies and Business Insight for Clients

Agencies operate extensive search marketing programs and juggling campaign management, client requests, and reporting across search engines can be time consuming. In the increasingly complex paid search market, improving productivity is often a top initiative and concern. Marin Search Marketer is a browser-based paid search marketing application that addresses the workflow, analysis, and optimisation needs of agencies running search engine marketing campaigns. With Marin Software, agencies can efficiently build, manage and optimise campaigns while continuing to provide professional insight and reports to clients. Marin’s analytics-to-action interface provides time savings through workflow efficiencies and automation, allowing account managers to spend more time on campaign optimisation, account strategy, and client service.

Easily Pull Client-Ready Reports

Agency account representatives are constantly generating reports for clients and often need to build professional, custom reports on the fly, slicing the data any way that clients request. Marin’s flexible interface allows marketers to efficiently prepare insightful Excel or PDF reports and saves time by automatically delivering reports against a client-defined schedule.

  • Dynamically build client-ready reports from the analytics interface
  • Prepare attractive excel or PDF reports with multiple custom charts and data sets
  • Automatically generate dashboard reports for clients on a daily, weekly, or monthly basis
  • Segment and report on data using client defined dimensions such as product line, brand, geography, or promotion
  • Brand reports with client logos
  • Seamlessly pull marketing data into existing Excel reports with web service integration

Efficiently Build and Manage Campaigns

Agencies operating extensive search marketing programs require efficient tools to create and manage campaigns, keywords and creative. Marin Search Marketer helps advertisers scale paid search programs by providing workflow and automation tools for building campaigns and making changes across publishers.

  • Launch new campaigns across publishers with a unified bulk upload
  • Easily build out geo-targets or day-parts using campaign copy tools
  • Efficiently expand keywords with suggestions from multiple sources
  • Accurately bid on new keywords from day one when launching campaigns
  • Use find and replace to update copy on multiple creatives in one step

Monitor and Manage Large Keyword Sets by Exception

It’s impossible for large scale marketers to review performance and spend on every keyword daily. Marin enables marketers to manage large keyword sets by exception, providing easy-to-use filters that help identify high-impact keywords and creative for analysis.

  • Configure report dates, metrics, and comparison time frames to highlight relevant data
  • Take action within the reporting interface, saving time and reducing manual errors
  • Use intuitive performance filters to view top and worst performing campaigns, ad groups, keywords, and creative
  • Quickly identify when click-through or conversion rates change and take corrective action
  • Configure alerts to get notified when performance changes

Automatically Bid to Multiple Business Goals

Calculating bids to meet a variety of client business goals can be a time consuming and error prone process. Marin Software’s powerful, easy-to-use bidding system accurately calculates bids to meet goals for a variety of business models. The flexible solution also provides marketers the ability to review and control bids as appropriate.

  • Set bids under a variety of performance goals including CPA, ROI or margin
  • Bid towards multiple conversion events like store locator view, video views, or registrations
  • Track and bid accurately to maximise both online and offline conversion events
  • Preview calculated bids to explain changes to clients
  • Apply expert knowledge to boost bids in anticipation of seasonal or promotional changes
  • Override algorithmic bids to manage high value keywords to position or budget goals