Marin’s Connect Technology Delivers Cutting-Edge Marketing Solutions
Many of the world’s biggest brands rely on the Marin Software platform to manage more than $7 billion of annualized advertising spend. Engineered as an open platform from the start, our advertisers and agencies can pull in revenue, audience, and contextual data from the world’s leading marketing and advertising technologies.
Our partnerships enable you to connect the dots between your online marketing investments and the downstream business impact, leading to improved visibility and control over revenue outcomes.
WHAT'S BEHIND CONNECT TECHNOLOGY?
Optimize bidding across channels for lifetime value by easily consuming online and offline revenue data
Revenue Connect: Save time, improve targeting, and maintain your data integrity
Revenue Connect is an open, flexible platform that can easily consume data from any source, including analytics platforms, call-tracking solutions, attribution systems, or internal data warehouses encompassing data from across all your marketing channels. Using Revenue Connect, see deep into your purchase funnels, connect offline sales to online advertising, and optimize to customer lifetime value across Search, Social, and Display publishers.
Channel Connect: Bid better, budget smarter across channels and publishers
Marin Channel Connect allows you to pinpoint new cross-channel opportunities and quickly capitalize on them. This integrated solution addresses your enterprise marketing needs by providing a single source of performance visibility across multiple channels, publishers, and ad networks for improved attribution and optimised bidding. Channel Connect enables you to make smarter, faster, cross-channel investment decisions, and grow your high-ROI publisher accounts at scale.
Audience Connect: Identify, understand, and expand your audiences
Audience Connect provides critical insight into audience behaviours. It combines your valuable first party data - purchase intent from Search queries, behavioural insights from Display, and demographic data from Social - with targeted third party data from data management partners. Marin empowers you to leverage this existing data gold mine to build highly valuable audience segments. You can then build an integrated online campaign and retarget those audiences across any device with Search, Social, and Display ads.
Context Connect: Sync Online Ads with TV and External Events
Marin Software is the only platform that allows you to handle the seemingly “uncontrollable” external factors that greatly impact your online performance. Using Context Connect in conjunction with other platform capabilities, you can analyze the effects of weather, sports, finance, and health on digital performance - and execute smarter optimization strategies. Sophisticated marketers also recognize the tremendous influence television advertising has on digital. Context Connect extends the reach and effectiveness of your TV campaigns across multiple screens. Through partnerships with TV sync platforms, pre-set supporting digital campaigns to launch before, during, or after TV ads and TV programs have aired. You can also set bidding rules based on TV ad ratings data to influence the Marin bidding algorithm.
Marin Connect partners enable marketers to connect the dots between their online marketing investments and the downstream business impact. Pull in your revenue, audience, and contextual data for improved visibility and control over revenue outcomes.
Marin partners/partner-logos with the world’s leading search, display, social, and mobile networks, enabling clients to seamlessly manage campaigns across media outlets from a unified interface. As the largest 3rd party platform for managing biddable media, Marin works closely with its media partners/partner-logos to provide the advertiser’s perspective and help foster innovation.