Realize performance goals as the Marin Budget Optimizer allocates spend to highest performing ads. A transparent algorithm factors in historical year, month, and day trends. Apply recommendations from a what-if analysis tool that shows predicted clicks, conversions, and revenue by spend target. Use Marin Forecasting to find the best path to accelerated revenue growth.
Make smarter, more informed decisions with Marin TruePath, an unbiased, fully transparent customer-journey report that cuts across channels, devices, and online and offline actions. In contrast, publisher-specific tools limit your view of customer touchpoints, forcing you to make decisions with an incomplete picture.
The proliferation of available data has made it far too complicated to optimize campaigns manually. The patented Marin algorithm automatically considers granular data, such as ad performance, geographic locations, audience segment, and time of day, as it helps you to consistently realize optimized results from cross-channel advertising.
The Marin cross-channel marketing platform supports more data from more sources than any other option. This makes it easy for you to use a wealth of first- and third-party data feeds to create and improve bidding rules. Layer your rules on top of the Marin bid optimization algorithm to capitalize on trends, such as weather or stock price changes.