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The State of Travel Search Advertising
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FOR TRAVEL CLICKS, FALL IS THE NEW SUMMER.
For the travel industry, consumer search ad clicks peaked during autumn last year, while impressions and spend reached their highest point over the summer. Travel search advertisers stand to gain as they become more familiar with the click behaviours of their target travel audiences.
In this report, we identify trends in search advertiser spend and performance for the travel vertical across 2014 and 2015, assess the state of consumer behaviour, and provide forecasts for the future.
Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion (£5.5 billion) in annualised ad spend on the Marin platform, we analysed data from around the world to create our State of Travel Advertising report. Download this informative guide to see:
- Performance benchmark charts for travel ads on Google and Bing
- Clicks, spend, and conversion data trends across devices
- Insights and recommendations to power your search advertising
Get your free copy of the report today.