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Just what is “contextual data?”

It’s data that gives digital marketers an opportunity to capitalize on trends normally outside of their control, like weather patterns and TV viewership.

Stella Artois did just that when marketers there notice sales of its Cidre cider rose on days the temperature was two degrees above average. The beer company used real time weather data to program Cidre ads to appear on digital billboards only when the temperature was two degrees higher than average.

The result? Better efficiency and higher sales.

Download this guide and learn 6 ways to use contextual data across your search, social and display campaigns.

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