Get The White Paper:

The Hidden Power of Contextual Data

Get The White Paper

Just what is “contextual data?”

It’s data that gives digital marketers an opportunity to capitalize on trends normally outside of their control, like weather patterns and TV viewership.

Stella Artois did just that when marketers there notice sales of its Cidre cider rose on days the temperature was two degrees above average. The beer company used real time weather data to program Cidre ads to appear on digital billboards only when the temperature was two degrees higher than average.

The result? Better efficiency and higher sales.

Download this guide and learn 6 ways to use contextual data across your search, social and display campaigns.

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies. Read our Privacy Statement to learn more.