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The State of Digital Advertising 2017

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More than Digital Transformation – Attribution, Cross Device and Cross Channel in 2017

Our State of Digital Advertising 2017 global survey, carried out in December 2016, reflects the spirit of the age, including challenges and opportunities for digital advertising in 2017 and how investment in paid search, social and mobile is steadily on the rise. This bodes well for advertisers who are evidently keeping pace with emergent ways people consume media. From the new research you will learn:
  • How will trends from 2016 shape search and social investments in 2017?
  • Mobile: trends, challenges and how to cope
  • The future of display advertising
  • 2017 and beyond: What does the future hold for advertising?
  • What digital transformation means today
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