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Q4 2017 Benchmark Report
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GOOGLE PRODUCT ADS, INDUSTRY CPCS, & MORE
Between Q3 2016 and Q3 2017, clicks on Google product ads grew by 62%, showing that more advertisers are taking advantage of Google’s latest shopping ad formats to capture first-mover advantage. The auto industry posted the largest CPC increase on Google, clocking a 35% YoY gain.
To find out how your ad campaigns measure up to industry benchmarks across channels and devices, download our Q3 2017 Digital Benchmark Report. In addition to global trends, we explore the most compelling areas of digital marketing today, and identify tactical opportunities to help you drive better performance. Download our guide to learn:
- Quarterly and YoY impressions, clicks, spend, and conversion trends by channel
- What’s happening in mobile advertising as 2018 approaches
- CPC trends across 11 industries, including auto, retail, and travel
- Comprehensive analysis and actionable tips for your digital advertising programs
Get your free copy of our report today.