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The Myths And Realities Of Cross-channel Attribution

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The Myths and Realities of Cross-Channel Attribution

The marketing landscape is awash with competing attribution models—from first-touch to time-decayed to last click—none of which truly capture the full path to conversion. So what’s an advertiser to do?

We believe you should focus on true cross-channel, multi-touch attribution. Without a clear picture of your conversion efforts across channels and devices, it’s simply impossible to follow your customer’s journey, calculate ROAS, and double down on your most successful campaigns.

This live webinar takes place on Wednesday, 25th April, 2018 at 10 am BST. Join our attribution experts as they explore the myths and realities of cross-channel attribution. During this 60 minute webinar, you’ll learn more about the following topics:

  • Mapping the full customer journey from awareness to conversion
  • Comparing rule-based versus statistical attribution models
  • Exploring cross-channel attribution with TruePath

We hope you can join us—register now to secure your spot.


Emilio Tamez
Quantitative Researcher,
Marketing Science Research,

William Hartley-Booth
Senior Product Manager,
Marin Software