MoneySuperMarket Chooses Marin Software to Expand Digital Advertising Capability
LONDON, CA April 27, 2017 — The price comparison site MoneySuperMarket has re-appointed Marin Software, a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers, to support its digital marketing efforts.
After a five-year partnership with Marin, MoneySuperMarket commissioned a robust RFP process between the incumbent and other established search advertising platforms. After the market review, MoneySuperMarket determined that Marin Software was best-suited to meet their needs and decided to continue to use Marin’s platform to manage the millions of keyword bids it places every day.
Darren Bentley, Marketing Director, MoneySuperMarket, commented, “Marin offers the scale we need to manage a vast number of campaigns at the same time and, because its technology is open stack, we can inform the optimisation of those campaigns with increasingly complex data sources. Digital marketing is critical to MoneySuperMarket’s success and Marin is a partner that has the innovative capabilities within their platform to help us consistently deliver the right messages to the right audiences at the right time.”
To future-proof its online acquisition strategy, MoneySuperMarket will use Marin to continue to make its cross-channel data more effective across its many paid search campaigns.
“As one of the largest digital marketing advertisers in the United Kingdom, MoneySuperMarket’s decision to extend the partnership is testament to Marin’s steadfast commitment to product development, innovation, and best-in-class customer success. As an independent platform, it is important for us to ensure that our search and social product offerings are continuously evolving and that we practice a customer-first, publisher-agnostic service model. MoneySuperMarket is widely acknowledged as a trailblazer for its digital marketing strategy and we’re delighted to have been chosen to continue our support of its endeavours as a trusted digital marketing partner,” said Maarten ter Bruggen, Customer Success Director at Marin Software.
Marin’s integrated paid search and social advertising platform can allow MoneySuperMarket the ability to combine its own data with user and lifetime value data—enabling delivery of hyper-relevant messages to people searching for a product at any given time.
MoneySuperMarket.com is the UK’s leading price comparison website. We provide free, online tools to help people manage, save and grow their money, by enabling them to compare and switch Insurance, Money and Home Services products from more than 900 providers.
MoneySuperMarket.com is part of the Moneysupermarket Group PLC, an established member of the FTSE 250 index. In 2016, we helped seven million families save an estimated £1.8bn on their household bills, including 1.6m people who switched their credit cards and loans, and 600,000 households that switched their energy supplier.
Moneysupermarket.com Limited is an appointed representative of Moneysupermarket.com Financial Group Limited, which is authorized and regulated by the Financial Conduct Authority (FCA FRN 303190) for the insurance, mortgage and consumer credit products it offers.