MarinOne Wins Paid Search Technology of the Year at UK Biddable Media Awards
London, 11 March 2019 – Marin Software has won Paid Search Technology of the Year at the UK Biddable Media Awards 2019 for its new MarinOne platform.
MarinOne is a next-generation advertising platform designed for the complex needs of digital marketers today. Built with scale and simplicity in mind, MarinOne provides marketers with a unified view of the customer journey across paid search, social, and eCommerce channels. Its new UI and robust AI-powered bidding, reporting, and targeting features provide a unique way to manage and optimise cross-channel performance marketing campaigns.
MarinOne takes advantage of the latest advances in machine learning. Its new forecasting tool lets advertisers model budget pacing scenarios at different levels of spend and automatically reallocate spend to the most productive ad campaigns.
Furthermore, as eCommerce marketplaces have stepped into digital advertising, MarinOne gives brands the controls necessary to fully optimise their eCommerce ads. The platform offers features like dynamic bidding, dimension reporting, A/B testing, and cross-channel product optimisation.
Wesley MacLaggan, SVP Marketing at Marin Software, said: “We’re thrilled to win this prestigious award. It’s a testament to our R&D team’s hard work in developing MarinOne to meet the challenges facing digital marketers today. Having a unified view of the customer journey is critical if advertisers want a true understanding of campaign performance, intelligent optimisation and cross-channel attribution.”
The UK Biddable Awards jury stated, “MarinOne is a great redevelopment of the search-only platform to allow full functionality across search, social and Amazon, which the judges feel is a fantastic addition.”
The UK Biddable Media Awards celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry. It’s the premiere event for professionals working in biddable, attracting brands, agencies, media and technology providers. The awards ceremony took place on Thursday 7 March 2019 at the Montcalm Marble Arch in London.
This press release contains forward-looking statements that involve risks and uncertainties, including, among other things, statements regarding Marin’s business, research, and product capabilities. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including, but not limited to, our ability to grow sales and marketing capabilities, retain and attract personnel, develop and release new features, increasing competition in our market, fluctuations in our operating results and inability to forecast financial metrics, and other general market, political, economic, and business conditions.
These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value, and effect as well as other risks and uncertainties detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q, and current reports on Form 8-K which Marin Software may file from time to time, all of which are available free of charge at the SEC’s website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin Software’s expectations as of March 11, 2019. Marin Software assumes no obligation to, and expressly disclaims any obligation to update, any such forward-looking statements after the date of this release.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS ad management platform for search, social, and eCommerce advertising. We help digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.co.uk.