BackgroundBuyagift scours the United Kingdom looking for all things gift-related and is the leading provider of gift experiences in the UK. If you’re looking for a unique birthday gift or an extra special Christmas present, or just a novel way to mark your own special occasion then Buyagift offers an exceptional choice from which to select.
“Marin’s integration has enabled us to move away from an otherwise tedious manual bidding process that was time consuming and inefficient, to a more robust algorithm-based approach with great results. Our peak season is quickly approaching, and we can now comfortably leave all the heavy lifting to Marin, while focusing on the strategic positioning of our smartboxes in an always demanding marketplace.”
– Alex Torres Senior Performance Marketing Manager Buyagift.co.uk
SolutionBuyagift linked their Amazon accounts to Marin and are now able to quickly and clearly report and analyze on AMS performance data. With Marin they can readily compare performance day over day and month over month. Additionally, together with the Marin team, Buyagift set up automated bidding for their Amazon campaigns. Marin is now pushing updated bids daily for the keywords covering nearly 4,000 products for Buyagift, based on targets that the team sets.
The ResultsAutomated bidding helped Buyagift increase their exposure to customers on Amazon with a 79% increase in ad impressions. Click volumes also increased, by 36%, at a cost per click 7.4% lower than before. This increased awareness and engagement helped Buyagift grow revenue on Amazon by 17%.