Marin

Blast Analytics

Case Study

MarinOne Bidding Improved Blast's LinkedIn Campaign Conversion Rate by 23%

  • Used Marin BI Connect to seamlessly export data into Google Data Studio.
  • Ran a bidding test to confirm that MarinOne Bidding would improve performance of their LinkedIn campaigns.
  • Increased conversion rate while decreasing cost per engagement with MarinOne Bidding.

  • Background

    Blast Analytics is a pioneering team of business, data, and technology professionals who help enterprises optimize their digital experiences through data-driven insights and action. With strong expertise in B2B and software, Blast excels in data unification, customer segmentation, and personalization to accelerate clients’ digital transformation and customer experience initiatives.

    Paid digital marketing is an important source of new leads for their business, and Linkedin is used to promote their consulting services and various courses through sponsored status updates.

  • Solution

    Data is the foundation of excellence in any digital marketing program, so Blast Analytics began by connecting their LinkedIn data to their Google Data Studio dashboard using Marin’s BI Connect. The setup was simple and the full details of the LinkedIn campaigns were automatically updated and available in their consolidated reports.

    The next step for the team was to run a bidding trial to clearly measure the impact of MarinOne Bidding on the performance of their campaign. For the test, they selected a campaign that was focused on generating conversions for an online course, targeting 1st party audiences. After setting the target cost per conversion, Marin’s advanced machine learning took over, calculating bids and almost immediately improving the results of the campaign.

  • More about Marin Bidding

“Marin Software continues to innovate and improve its technology to drive better performance for our clients. The MarinOne solution has saved us time reporting on our LinkedIn campaigns and also provided a significant performance uplift leveraging its bidding technology.”

Brian Lange, Senior Marketing Manager at Blast Analytics

  • Results

    Through BI Connect, Blast Analytics saves time, improves performance and streamlines reporting across LinkedIn and Google Ads in their BI solution. This frees the team up to identify additional growth opportunities leveraging LinkedIn. In addition, Blast has seen:

    • 23% increase in conversion rate
    • 14% decrease in cost per conversion
    • 105% increase in CTR
    • Significant time-savings for weekly reporting
    • More about BI Connect