Marin

Marin Search

Transform your SEM to gain more customers

Manage daily workflows, identify growth opportunities, and optimize revenue performance across publishers, including Google, Bing, Yahoo, and Baidu. Apply audience, revenue, and contextual data from any source to improve insight and performance across customers and publishers..

Improve performance with bid, budgeting,
and optimization algorithm

Maximize returns with budget planning and predictive intelligence

Use Marin’s Budget Optimizer to track monthly budget and target spend to realize your performance goals. A transparent algorithm factors in historical year, month, and day of the week trends. With a single click, apply recommendations from an interactive ‘what-if’ analysis tool that shows predicted clicks, conversions, and revenue.

Enhance long-tail targeting results with progressive look-back modeling

Automatically calculate optimal bids for low-volume keywords using artificial intelligence. Marin’s patented approach to bidding applies the power of Bayesian estimation and dynamic clustering. By sharing data across match types and related keywords, new and long-tail keywords deliver immediate results.

 

Outflank competitors for visibility with intraday position-based bidding

Use patent-pending, machine learning technology to automatically adjust keyword bids in near real time – as fluctuations are detected – to help preserve your target keyword positions. Hourly calculations factor in historical performance and auction conditions, providing you with even more control over revenue outcomes and ad visibility.

 

Build more effective bidding rules with contextual data

Bring first- and third-party data feeds into your search campaigns. Marin’s open SEM platform supports more data from more sources than any other option. Layering rules on top of our intelligent bidding algorithm lets you adjust bids and capitalize on meaningful trends, such as weather or stock price changes.

Improve performance with bid, budgeting,
and optimization algorithm

  • Budgeting Intelligence

    Maximize returns with budget planning and predictive intelligence

    Use Marin’s Budget Optimizer to track monthly budget and target spend to realize your performance goals. A transparent algorithm factors in historical year, month, and day of the week trends. With a single click, apply recommendations from an interactive ‘what-if’ analysis tool that shows predicted clicks, conversions, and revenue.

  • Optimize with AI

    Enhance long-tail targeting results with progressive look-back modeling

    Automatically calculate optimal bids for low-volume keywords using artificial intelligence. Marin’s patented approach to bidding applies the power of Bayesian estimation and dynamic clustering. By sharing data across match types and related keywords, new and long-tail keywords deliver immediate results.

     

  • Increase Exposure

    Outflank competitors for visibility with intraday position-based bidding

    Use patent-pending, machine learning technology to automatically adjust keyword bids in near real time – as fluctuations are detected – to help preserve your target keyword positions. Hourly calculations factor in historical performance and auction conditions, providing you with even more control over revenue outcomes and ad visibility.

     

  • Bid Smarter

    Build more effective bidding rules with contextual data

    Bring first- and third-party data feeds into your search campaigns. Marin’s open SEM platform supports more data from more sources than any other option. Layering rules on top of our intelligent bidding algorithm lets you adjust bids and capitalize on meaningful trends, such as weather or stock price changes.

Save time with intuitive tools that automate
and easily scale campaigns

  • Scale Campaigns

    Sync campaigns to manage and expand efficiently across multiple publishers
    Get more than just Google AdWords management. Clone your Google campaigns to reach customers across publishers. You quickly and effortlessly expand to Bing, Yahoo, and Baidu. Without duplicating work, you grow campaigns and see better returns from your initial campaign setup.

  • Control Context

    Engage target audiences by device, location, and time of day easily
    Successfully target, engage, and acquire customers – whenever you want and wherever customers are – regardless of device. A streamlined workflow lets you view and sync your call and sitelink ad extensions, set mobile bid adjustments, adjust day parting strategies, and generate mobile-ready ad creative.

  • Increase Relevance

    Manage shopping ads across publishers efficiently
    Deliver shopping ads that support a more engaging search experience by including product details, images, and pricing. Marin’s independent platform makes it easy to manage detail-rich product ads across Google and Bing.

Gain insights to make better decisions
and improve results

Maintain visibility into performance

Gain important insights into your paid search performance with easy-to-use drag and drop widgets. Drive continuously better results from a consolidated, cross-channel dashboard that lets you see and compare SEM performance to social and display. You learn faster as you save time and streamline your workflow.

Spot issues quickly when you manage by exception

Advanced filtering and alerting tools isolate and help you take action to address underperforming keywords and creative. You stay up to date by scheduling PDF reports for download or export. Quickly create web query reports that transform performance data into insightful Excel dashboards.

Understand the impact of search ads on purchasing and revenue

Marketing is now a cross-channel world. You need to know how other channels impact paid search – and vice versa. Use keyword click-path analysis and cross-channel reporting to understand customer engagement and how channels combine to drive conversions.

Gain insights to make better decisions
and improve results

  • See results

    Maintain visibility into performance

    Gain important insights into your paid search performance with easy-to-use drag and drop widgets. Drive continuously better results from a consolidated, cross-channel dashboard that lets you see and compare SEM performance to social and display. You learn faster as you save time and streamline your workflow.

  • Filter faster

    Spot issues quickly when you manage by exception

    Advanced filtering and alerting tools isolate and help you take action to address underperforming keywords and creative. You stay up to date by scheduling PDF reports for download or export. Quickly create web query reports that transform performance data into insightful Excel dashboards.

  • Agile analysis

    Understand the impact of search ads on purchasing and revenue

    Marketing is now a cross-channel world. You need to know how other channels impact paid search – and vice versa. Use keyword click-path analysis and cross-channel reporting to understand customer engagement and how channels combine to drive conversions.

Symantec Maximizes Revenue with Marin Software

Make digital experts your allies

We eat, sleep, and breathe digital marketing. Get an unbiased, cross-channel view into your efforts when you work with us. It’s our mission to save you time as you realize better results. Our team can answer your questions and help you with feed management, pixel deployment, and setting up the proper attribution model.