It's not hard to drive traffic online for our customers, it's hard to drive quality traffic - and Marin Search Marketer has helped us simplify management of our SEM programs to dramatically increase the quality of our paid search volume, driving 30% more qualified leads to our partners' sites."

Terry Fung,
Vice President of Advertising, Trouvé Media

Outpace the Competition with Marin Search Marketer

Performance and Lead Generation marketers are often looking to gain an edge in the increasingly competitive and complex paid search market. As competition drives keyword prices up, marketers require a solution that can help them optimise spend and efficiently scale marketing programs, while actively managing quality scores to help decrease costs. Marin Search Marketer is a browser based paid search marketing application that addresses the unique needs of lead generation and performance marketers, driving better performance through workflow efficiencies, flexible analytics, automated bidding and quality score optimisation. With Marin, performance marketers typically report financial lift of 20% or more.

Intelligent Bidding Delivers Financial Lift

Performance marketers require bid management solutions designed to maximise the return on investment for complex search programs in an increasingly competitive market. Marin Software’s patent pending bidding algorithm sets bids to maximise volume while meeting client defined business goals. As the auction landscape changes, you can rely on Marin’s solution to adjust bids automatically, while still providing marketers with the ability to override and control bids manually for high value keywords.

  • Set bids to maximise volume under varying performance objectives including CPA, ROI or margin goals
  • Patent pending algorithm bids long tail keywords accurately
  • Accurately bid new keywords from day one enabling rapid expansion into new markets
  • Rapidly react to changes in auction like competitive pressure, variance in the Google quality score algorithm or changes in user patterns
  • Manually override algorithmic bids to boost bids or cap keyword positions

Maximise Campaign Quality for More Effective Spend

Quality score can have a significant impact on cost, average position, and ultimately profit, necessitating a solution that helps marketers understand and address quality to optimise programs. Marin provides insights and recommendations for you to efficiently manage campaign quality by restructuring ad groups, refining match types and applying negatives to campaigns. Automated testing indicates the most profitable creative in each group; allowing marketers to maximise copy and landing page effectiveness to increase click-through and conversion rates.

  • Optimise group structure by removing keywords with low quality scores or creative relevance
  • Test calls to action in creative to identify the most profitable ad copy
  • Increase click-through and quality by automatically adding search queries that convert as phrase or exact match terms
  • Add negatives from actual search query data to refine traffic

Efficiently Scale Search Programs

Lead generation and performance marketers require efficient methods to build out search programs in order increase traffic and profits. Marin streamlines the workflow required to create, manage and optimise campaigns across publishers. Marin’s analytics-to-action interface enables marketers to efficiently scale programs by editing campaigns, groups, keywords and creatives from directly within the analytics interface. Advanced targeting solutions make geo-targeting and day parting effortless, with solutions for copying campaigns and defining targeting parameters in bulk.

  • Launch new campaigns across publishers with simple bulk upload
  • Duplicate campaigns to quickly build out geo-targeted or day-parted programs
  • Pause, resume or edit campaigns from directly within analytical reports
  • Find and replace terms in creative to make promotional changes to copy
  • Automatically identify and insert profitable new terms into existing search programs

Monitor and Manage Large Keyword Sets by Exception

It’s impossible for large scale marketers to review performance and spend on every keyword daily. Performance marketers require a solution that helps them address outliers as they monitor impressions, traffic, conversions, and spend. Marin enables you to manage large keyword sets by exception, providing easy to use filters that help identify high-impact keywords and creative for analysis. Set up custom alerts to receive notifications when performance drops or spikes enabling you to proactively address issues.

  • Build automated reports to analyse top performing and worst performing campaigns, groups, and keywords
  • Quickly recognise when click-through or conversion rates drop and address issues from directly within the analytics interface
  • Configure automated alerts to get notified when changes occur in campaign performance