Marin Software helps online marketers engage with mobile customers as they interact with brands, consume media and make purchase decisions.Free 14 Day Trial>
We live in a world that is getting more connected by the minute. The rapid proliferation of smartphones and tablets is changing how consumers interact with brands, consume media and make purchase decisions. Advertisers who understand the broad implications of this trend and adapt their marketing strategies will ultimately win the battle for the consumer’s hearts, minds and wallets.
Consumers can now check product reviews and compare prices online, while they’re looking at a product in a physical store or just blocks away. Using Marin, online marketers are able to easily update their messages according to location-specific promotions, improving ad relevance and delivering better results.
With smart mobile devices becoming increasingly ubiquitous, advertisers must adapt online marketing strategies to reflect how people search, buy and share. Since that behavior can vary significantly across desktops, smartphones and tablets, Marin enables marketers to organise campaigns and target by device to ensure that the most appropriate ads are delivered.
As boundaries between online and offline commerce fade, marketers need more reliable attribution models and better visibility. Marin enables marketers to report on and optimise for performance by location or channel, whether conversions take place on the web, in the call centre or offline in the store.