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The Cross-Device Targeting Playbook for Display Advertisers

Get The White Paper

By 2019, over 70% of digital ad spending will be on mobile ads. A vital element of driving mobile advertising success is the ability to leverage audience data across devices, and then deliver a consistent and cohesive experience to potential customers regardless of where they are or what device they’re using.

This paper will help you learn how to effectively identify your customers’ various devices, and then create campaigns that are optimised for the mobile experience. Download your copy of this informative guide to learn:
  • Which matching methodology is best suited for your campaigns- Deterministic or Probabilistic
  • Understanding the role of mobile ad exchanges
  • Guidelines for how to leverage the popularity of mobile devices
  • 5 mobile advertising best practices, including: audience targeting, mobile creative optimisation, and how to choose the right ad format
Get your copy of this helpful guide now.