Start Free Trial Contact Us

Our site uses cookies for certain functionality. You can find out more about our use of cookies here.

Best practices archive

2013 Marketer’s Guide to Facebook Advertising

Learn the top tips for driving awareness and revenue from Facebook ads.

Read now »

The Search Marketers’ Guide to Google enhanced campaigns

A planning guide to successfully migrate and optimize Google enhanced campaigns.

Read now »

Apple iPad pits consumer privacy against advertising measurability

Marin Software examines the Apple iOS platform and the impact cookie blocking has on accuracy of key advertising metrics.

Read now »

The search marketer’s guide to successful facebook ads

We have assembled a comprehensive set of best practices for effective Facebook advertising that includes an actionable approach to managing successful ads on Facebook as well as advice for optimizing across channels for a more effective online media mix.

Read now »

The impact of Google Instant on paid search

Download this research brief to understand how Instant is changing the paid-search landscape.

Read now »

The search marketer’s guide for the holidays

Download this white paper to learn how to optimize your paid-search campaigns for the 2010 holiday season.

Read now »

The search alliance checklist: 10 steps for managing the transition to the Yahoo!-Bing search alliance

Download this white paper to learn how to prepare your campaigns for the search alliance between Yahoo and Microsoft.

Read now »

ROI-based campaign management: Optimization beyond bidding

Download this white paper to learn how to drive maximum ROI from your paid search programs, with three simple best practices for campaign management.

Read now »