2013 Mobile Advertising Report
How Smartphones and Tablets Are Changing Paid Search
The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers engage with brands and conduct commerce. To show how these consumer trends impact digital advertising, Marin Software analysed paid-search campaigns across our many customers that spend more than $4 Billion in global paid-search spend. This white paper outlines our findings. Specifically, we include key mobile trends, 2013 projections, and optimisation strategies for advertisers seeking to maximise their mobile paid-search campaigns.