The Online Marketer’s Guide for Christmas

…and Nine Tips for a Successful 2012

Download this white paper to learn how to prepare and optimise your online marketing campaigns for the 2012 festive period. In this guide, we examine search marketing trends from last year’s Christmas season, explore key dates and trends for your campaign calendar, and walk through nine best practices for a successful 2012 festive season.

Some of the insights you will come away with, include how to:

  • Develop a bid boost schedule to take advantage of seasonal increases in revenue
  • Test and promote special offers to successfully convert Christmas shoppers
  • Engage mobile shoppers and drive footfall in-store
  • Leverage Google Product Listing Ads to engage more shoppers during the festive season