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Benchmark reports

UK Digital Marketing Managers Census 2014

This census provides a view into the increasing complexity of a digital marketing manager’s job and forward-thinking notions on how these matters can be overcome, including how other’s are dealing with the growing complexity, considerations on your company’s overall approach to marketing, and top five priorities to plan for in 2015.

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The Q3 2014 Performance Marketer's Benchmark Report: Vital Search, Social & Display Performance Data by Device

Learn about quarterly and YoY impressions, clicks, spend, and conversion trends by channel performance and benchmark charts across search, social, and display by device.

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Mobile Search Advertising Around The Globe: 2014 Annual Report

18 data charts and benchmark data from 13 countries - USA, Eurozone, Japan and more.

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2014 Google Shopping Benchmark Report

Retailers: 40% of all your PLA clicks will occur on smartphones. Are you ready for 2014?

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2013 – A Research Brief on Mobile Search Advertising across the Globe

Key trends, projections and optimisation strategies for advertisers seeking to get the most from their mobile paid-search campaigns.

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Best practices

Maximising Your ROI During Peak Seasons with Web and Facebook Retargeting

5 best practices for maximising ROI during times when competition is at its highest, including how to leverage partner retargeting to drive new business and setting up dynamic product advertising for success.

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The Retailers' Last Minute Guide to Holiday Advertising on Facebook

4 savvy strategies and 8 tips for retailers to optimise their Facebook ad spend, including key tactics for building high-value holiday audiences leveraging search intent data, CRM data, and behavioral targeting.

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The Performance Marketer's Retargeting Guide

This informative 18 page report covers important trends, benchmarks, and best practices for cross-channel retargeting success.

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Google Shopping Optimisation Guide: 7 Tips for Maximising ROI

Learn 7 tips for maximising ROI including feed management, Facebook remarketing, and cross-channel data management.

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The 17 Trends, Publishers, and Best Practices Every Retailer Needs to Know

This guide provides an overview of today’s key e-commerce publishers, insights into current consumer trends and buying behaviors, and best practices for optimising product ads.

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The Multiplier Effect of Integrating Search & Social Ads

Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. Learn 5 strategies and 15 tactics you can use to better integrate your search and social campaigns today.

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The 2014 Definitive Facebook Advertising Playbook

Learn the 12 Strategies You Need to Know for 2014.

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Navigating the New Paid Search Landscape

5 Proven Strategies for Financial Services Advertisers.

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The Search Marketers' Guide to Google enhanced campaigns

A planning guide to successfully migrate and optimise Google enhanced campaigns.

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2013 Marketer's Guide to Facebook Advertising

Learn the top tips for driving awareness and revenue from Facebook ads.

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Revenue Acquisition Management for Retailers

Driving revenue outcomes for retailers with paid search advertising.

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Creative Testing

Best practices to generate, analyze and iterate on new creative to maximize performance across paid search programs.

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