This census provides a view into the increasing complexity of a digital marketing manager’s job and forward-thinking notions on how these matters can be overcome, including how other’s are dealing with the growing complexity, considerations on your company’s overall approach to marketing, and top five priorities to plan for in 2015.
Learn about quarterly and YoY impressions, clicks, spend, and conversion trends by channel performance and benchmark charts across search, social, and display by device.
18 data charts and benchmark data from 13 countries – USA, Eurozone, Japan and more.
Retailers: 40% of all your PLA clicks will occur on smartphones. Are you ready for 2014?
Key trends, projections and optimisation strategies for advertisers seeking to get the most from their mobile paid-search campaigns.
5 best practices for maximising ROI during times when competition is at its highest, including how to leverage partner retargeting to drive new business and setting up dynamic product advertising for success.
4 savvy strategies and 8 tips for retailers to optimise their Facebook ad spend, including key tactics for building high-value holiday audiences leveraging search intent data, CRM data, and behavioral targeting.
This informative 18 page report covers important trends, benchmarks, and best practices for cross-channel retargeting success.
Learn 7 tips for maximising ROI including feed management, Facebook remarketing, and cross-channel data management.
This guide provides an overview of today’s key e-commerce publishers, insights into current consumer trends and buying behaviors, and best practices for optimising product ads.
Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. Learn 5 strategies and 15 tactics you can use to better integrate your search and social campaigns today.
Learn the 12 Strategies You Need to Know for 2014.
5 Proven Strategies for Financial Services Advertisers.
A planning guide to successfully migrate and optimise Google enhanced campaigns.
Learn the top tips for driving awareness and revenue from Facebook ads.
Driving revenue outcomes for retailers with paid search advertising.
Best practices to generate, analyze and iterate on new creative to maximize performance across paid search programs.