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Benchmark reports

Finance, Healthcare, and Automotive: Q1 2015 Industry Infographic

Three key industry verticals have been heavily impacted by shifts in technology and user behavior in Q1 causing a rapid acceleration in their mobile investments. We take a closer look at the healthcare, finance, and automotive sectors to map out the factors influencing this advertiser spend shift towards mobile, and outline predictions for the year to come.

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Cloud Platforms: the Future of Marketing and Advertising Technology

In IDC’s report, Cloud Platforms: the Future of Marketing and Advertising Technology, you’ll learn how current technology trends are poised to shape the future of the advertising technology market, and discover why it’s crucial for vendors to embrace the advertising cloud.

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Mobile Advertising Around the Globe- 2015 Annual Report

Mobile is on the rise and expected to yield 50% of paid clicks by 2015. Gain insight into mobile CTR, CPC, spend share, click share & conversion rates from 13 countries. This report contains 12 data charts of mobile trends to help you optimize or plan entry into new markets.

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The Q4 2014 Performance Marketer's Benchmark Report: Vital Search, Social & Display Performance Data by Device

Learn about quarterly and YoY impressions, clicks, spend, and conversion trends by channel performance and benchmark charts across search, social, and display by device.

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UK Digital Marketing Managers Census 2014

This census provides a view into the increasing complexity of a digital marketing manager’s job and forward-thinking notions on how these matters can be overcome, including how other’s are dealing with the growing complexity, considerations on your company’s overall approach to marketing, and top five priorities to plan for in 2015.

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The Q3 2014 Performance Marketer's Benchmark Report: Vital Search, Social & Display Performance Data by Device

Learn about quarterly and YoY impressions, clicks, spend, and conversion trends by channel performance and benchmark charts across search, social, and display by device.

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Mobile Search Advertising Around The Globe: 2014 Annual Report

18 data charts and benchmark data from 13 countries - USA, Eurozone, Japan and more.

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2014 Google Shopping Benchmark Report

Retailers: 40% of all your PLA clicks will occur on smartphones. Are you ready for 2014?

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2013 – A Research Brief on Mobile Search Advertising across the Globe

Key trends, projections and optimisation strategies for advertisers seeking to get the most from their mobile paid-search campaigns.

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Best practices

The Power of Second-Party Data: How to Partner with Trusted Sources to Discover New and Valuable Audiences

Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Learn how to discover and optimize this powerful data set from trusted partnerships to increase your market share.

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The ABCs of Programmatic

The ABCs of Programmatic is a detailed 18 page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success.

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The Cross-Device Targeting Playbook for Display Advertisers

Learn how to effectively identify your customers’ various devices, and then create campaigns that are optimised for the mobile experience. Get 5 mobile advertising best practices, including: audience targeting, mobile creative optimisation, and how to choose the right ad format.

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Bidding and Optimisation Strategies for the Modern Search Marketer

This detailed 13-page guide reviews various optimisation strategies and best practices for choosing the best bidding strategy for your business, plus detailed tips for incorporating audience targeting into any bidding and optimisation strategy.

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Measuring the Impact of Influence: Viewthrough Conversions and Attribution for the Skeptical Digital Marketer

The guide includes use cases and strategies to help you better measure and evaluate VTCs so you can make more profitable marketing decisions and understand the rationale behind view-through conversions and how to set VTCs up for success.

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Maximising Your ROI During Peak Seasons with Web and Facebook Retargeting

5 best practices for maximising ROI during times when competition is at its highest, including how to leverage partner retargeting to drive new business and setting up dynamic product advertising for success.

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The Retailers' Last Minute Guide to Holiday Advertising on Facebook

4 savvy strategies and 8 tips for retailers to optimise their Facebook ad spend, including key tactics for building high-value holiday audiences leveraging search intent data, CRM data, and behavioral targeting.

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The Performance Marketer's Retargeting Guide

This informative 18 page report covers important trends, benchmarks, and best practices for cross-channel retargeting success.

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Google Shopping Optimisation Guide: 7 Tips for Maximising ROI

Learn 7 tips for maximising ROI including feed management, Facebook remarketing, and cross-channel data management.

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The 17 Trends, Publishers, and Best Practices Every Retailer Needs to Know

This guide provides an overview of today’s key e-commerce publishers, insights into current consumer trends and buying behaviors, and best practices for optimising product ads.

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The Multiplier Effect of Integrating Search & Social Ads

Research revealed 68% higher revenue per conversion for marketers who integrate their search & social advertising. Learn 5 strategies and 15 tactics you can use to better integrate your search and social campaigns today.

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The 2014 Definitive Facebook Advertising Playbook

Learn the 12 Strategies You Need to Know for 2014.

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Navigating the New Paid Search Landscape

5 Proven Strategies for Financial Services Advertisers.

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The Search Marketers' Guide to Google enhanced campaigns

A planning guide to successfully migrate and optimise Google enhanced campaigns.

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2013 Marketer's Guide to Facebook Advertising

Learn the top tips for driving awareness and revenue from Facebook ads.

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Revenue Acquisition Management for Retailers

Driving revenue outcomes for retailers with paid search advertising.

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Creative Testing

Best practices to generate, analyze and iterate on new creative to maximize performance across paid search programs.

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