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Marin Software’s Digital Advertising Benchmark Report, Q1 2018
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In Q1 2018, search spend increased 11% around the globe, fueled by significant Eurozone growth of 30%. Also, mobile advertising accounted for 40% of search spend, representing a growing market share while still offering a 33% discount versus desktop CPCs globally.
We’ve created a new, interactive format for our Q1 2018 Digital Advertising Benchmark Report, allowing you to review and analyze ad spending trends by region, industry, and publisher. In addition to global trends, we explore the most compelling areas of digital marketing today, and present key findings to help you drive better performance across your global ad campaigns. You’ll learn:
- Quarterly and YoY impressions, clicks, spend, and conversion trends by channel
- Current CPC trends across nine industries, including auto, retail, and healthcare
- The state of digital advertising on social channels
View your insights today.