Marin Connect is a flexible and open platform that enables marketers to seamlessly integrate publisher and analytics data for a complete view of online marketing performance. Connect provides bi-directional synchronisation of campaign and cost data with publishers, associating it with conversion and revenue data from client’s existing ad serving, web analytics and CRM systems. By offering insight into behaviors that span online and offline channels, Marin Connect delivers improved visibility and increased ROI for online advertisers.

Benefits

• Accurate and Complete Marin Connect ensures accurate conversion capture and attribution across online and offline channels.
• Reduce Deployment Time and Risk The Connect platform relies on pre-packaged integration templates to speed time to value.
• Maintain Publisher Relationships Bi-directional synchronisation of data allows advertisers to continue leveraging publisher account teams and tools.
• Leverage Existing Infrastructure Capitalise on existing tracking systems for consistent data throughout the enterprise.

Features