Due to time saving’s through using the Marin Software platform, such as workflow and campaign management features as well as automated bidding, the bigmouthmedia team have had extra time and transparency to put together further in depth analysis into the redspottedhanky.com account. This has then contributed to a 175% uplift in revenue, plus we have seen CPA improve by 34%. Also, the great work that has been produced by the bigmouthmedia / redspottedhanky.com team utilising Marin Software has led to award nominations!.”

Gareth Woodhouse,
Head of Product, Atos Online

Marin streamlines the workflow required to create, manage and optimise campaigns across publishers, saving time and reducing manual errors. In addition to workflow efficiencies, Marin automates time-consuming tasks like generating keywords and building URLs, enabling marketers to scale search marketing programs profitably.

Benefits

  • Analytics to Action Interface A natural workflow enables quick and easy changes from within reports.
  • Manage Campaign Structure Efficiently restructure campaigns to improve performance and decrease cost.
  • Improve Ad Targeting Duplicate campaigns and define targeting parameters in bulk to ensure ads are reaching valuable audiences.
  • Optimise Creative Automated testing identifies creative that drives maximum value.
  • Automate Campaigns Take the work out of creating and managing long-tail campaigns with rule-based automation.

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Features

Cross Publisher Editing

Natural workflows for creating and editing across publishers in bulk | learn more »

Copy and Move

Efficiently leverage existing objects to expand or optimise campaigns | learn more »

Group Optimiser

Restructure groups for maximum relevance and quality | learn more »

Automated Expansion

Keyword and placement suggestions to drive increased profitability | learn more »

Dynamic Campaigns

Automatically create and manage campaigns with relevant long tail keywords | learn more »

Creative Testing

Analyse creative performance to increase conversions and relevance | learn more »

Image Library

Access and deploy pre-approved images from a single repository | learn more »

URL BuilderURL Builder

Leverage existing URL structure to maintain quality score | learn more »