Maximise Value by Bidding to Multiple Conversion Events
Bidding to multiple conversion events allows marketers to optimise according to the complete value of consumer interactions. Marin takes into account multiple online and offline custom conversion events, such as from fills or phone calls, as well as the expected and actual lifetime value of visitors to make smarter bidding decisions.
- Maximise form fills, store locator views or downloads
- Factor latent conversions into bidding decisions
- Optimise to offline conversions and lifetime value

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