Filters and alerts help you to manage large-scale campaigns by exception by notifying you when performance is abnormal. Marin automatically alerts you via email when performance drops or spikes so that you can address issues proactively.
Predefined and custom saved views in Marin Professional help marketers easily identify high-impact keywords and creative for analysis. With the analytics-to-action workflow, marketers can then address poorly performing keywords or creative directly from the analytics view.