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Reporting &
Analytics

Marin’s easy-to-use analytics and reporting tools eliminate time spent in spreadsheets and enable marketers to make better decisions, faster.

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POWERFUL AND EASY-TO-USE ANALYTICS ENABLE BETTER DECISIONS, FASTER

Effective online advertising requires timely analysis but many operational barriers—merging data sets across publishers, performing analysis across campaign elements, and packaging information for executives—cause delay and lead to errors.

 

Configurable executive dashboards

Configurable executive dashboards

Instant, relevant insights

Getting an insightful snapshot of important metrics doesn’t have to require hours of work in spreadsheets. Marin’s flexible dashboards enable each marketer to quickly build dashboards tailored to their needs for at-a-glance analysis. Drag-and-drop dashboard widgets may be applied to any analytics set, ensuring the ability to quickly identify the right performance trends to guide business decisions.

 

Automated reporting and alerts

Automated reporting and alerts

Management by exception

Averting a potential avalanche of data, Marin provides filtering capabilities to manage large-scale campaigns by exception. Quickly hone in on the highest-impact campaign elements and set alerts to monitor for drops or spikes in performance. Automate recurring analyses by scheduling reports for delivery via Excel / PDF or by utilising Marin Web Query to pull and refresh data directly from within Excel.

 

Trend and outlier analysis

Trend and outlier analysis

Visualise data with interactive charting

Taking action first requires the ability to identify trends and outliers. Marin’s interactive charting provides visualisation of performance, allowing marketers to extract insight from large data sets efficiently. Analyse and prepare insightful visual reports using line graphs, bar charts, scatter plots, bubble charts, or pie charts.

 

 

Dimension analysis

Dimension analysis

Analyse data by custom categories

Business analysis often requires insight into performance by custom categories such as product line, geography, or brand. Marin Dimensions allow marketers to “tag” campaign elements for segmentation and analysis that reaches beyond the constraints of campaign structure, providing the ability to easily categorise and compare data sets that matter most to a business.

 

Cross-channel analytics

Cross-channel analytics

Understanding interactions across channels

An exclusive focus on the “last click” ignores the reality of consumer behavior and can mislead analysis. Marin enables marketers to understand how various channels combine to drive conversion and evaluate click paths of individual consumers across marketing touch points, providing a more complete understanding of the online funnel.