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Optimisation

Marin’s bid and campaign optimisation tools combine powerful automation with an easy-to-use interface that puts the marketer in control.

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PUTTING THE MARKETER IN CONTROL WITH POWERFUL AUTOMATION

Large-scale online marketing programs with thousands or even millions of ad units are particularly challenging to optimise. Marin’s bid and campaign optimisation tools combine powerful automation with an easy-to-use interface that puts the marketer in control. Through intelligent bidding and recommendations, Marin clients typically realise financial lift of 20% or more.

 

Predictive bidding

Powerful automation, complete user control

Manual bid calculations are time consuming and error prone, but “black box” algorithms lack visibility and flexibility. Marin’s predictive bidding combines the power of algorithmic automation with flexible user controls required to adapt bids to ever-changing market conditions. As a result, marketers can maximise financial performance based on business objectives as they vary by product line or business unit, and adapt quickly to seasonality, competitive pressure, or shifting business goals.

Predictive Bidding Screen

 

Multi-event conversion

Maximise engagement, offline conversions, lifetime value & more

With any business, the value of a user can vary significantly depending on how you measure conversion. Multi-event conversions enable marketers to accurately value every consumer interaction and optimise spend accordingly. Marin can optimise to any number of events to inform smarter bidding decisions, including form fills, video views, Facebook “likes”, application downloads, phone calls, or even expected lifetime value of visitors.

Multi-Event Conversion Screen

 

Revenue attribution

Optimise spend across multiple channels

The “last click” may not be the only click that deserves credit for a sale. Marin enables marketers to attribute conversion credit across every click in the user journey and tailor how that credit is allocated. The result is not only the proper application of credit across publishers but budget and bid optimisation based on a more complete understanding of consumer behavior.

Multi-Event Conversion Screen

Forecasting

Build “what-if” scenarios to maximise profit

Marketing effectiveness is hampered without the ability to evaluate the impact of changes before pushing them live. Marin forecasting allows marketers to model how changes to bidding targets will affect volume, cost, return on investment, and profit. With efficient forecasting, marketers can focus on evaluating budget allocations across publishers and business lines to maximise profit and revenue goals.

Multi-Event Conversion Screen

 

Multi-Event Conversion Screen

Actionable recommendations

Discover new revenue opportunities with Marin Next

After building successful online programs, marketers often struggle to identify the most impactful activities that will provide incremental performance improvements. Marin Next is an intelligent recommendation engine that leverages Marin’s proprietary optimisation methodology—based on experience with hundreds of leading brands—to uncover new revenue opportunities and help marketers address them with best practice workflows.