Marin’s cross-channel bid and campaign optimization tools combine powerful automation with an easy-to-use interface that puts the marketer in control
Cross-channel advertising programs with thousands or even millions of ad units are particularly challenging to optimize. Marin’s bid and campaign optimization tools combine powerful automation with an easy-to-use interface that puts the marketer in control of your Search, Social and Display ads. Through intelligent bidding and recommendations, Marin clients frequently realize large financial gains.
Manual bid calculations are time consuming and error-prone, while “black box” algorithms lack visibility and flexibility. Marin’s predictive bidding combines the power of algorithmic automation with flexible user controls required to adapt bids to ever-changing market conditions. As a result, marketers can maximize financial performance based on business objectives as they vary by product line or business unit, and adapt quickly to seasonality, competitive pressure, or shifting business goals. Marin’s open platform allows advertisers to combine and leverage cross-channel data to make more informed bids for better spend management and improved results.
With any business, the value of a customer interaction can vary significantly depending on how a conversion is measured. Multi-event conversions enable marketers to accurately value every consumer interaction appropriately and optimize media spend accordingly. Marin can account for any number of events to inform smarter bidding decisions, including form fills, video views, Facebook “likes,” application downloads, phone calls, or even expected lifetime value (LTV) of visitors.
The “last click” may not be the only click that deserves credit for a sale. Marin enables marketers to attribute conversion credit across every click in the user journey and tailor how that credit is allocated. The result is not only the proper application of credit across publishers but budget and bid optimization based on a more complete understanding of consumer behavior. Additionally, Marin fully supports a broad array of best-in-breed algorithmic attribution technologies. Our open platform ensures that we can account for revenue in the most appropriate way: however each individual advertiser decides to account for it.
Marketing effectiveness is hampered without the ability to evaluate the impact of changes before pushing them live. Marin forecasting allows marketers to model how changes to bidding targets will affect volume, cost, return on investment, and profit. With accurate forecasting, marketers can focus on evaluating budget allocations across publishers and business lines to maximize profit and revenue goals.
Marketers often struggle to identify the most impactful activities that will provide incremental performance improvements for their online marketing programs. Marin acts as an intelligent recommendation engine that leverages the collective experience of hundreds of leading brands to uncover new revenue opportunities and help marketers address them with best practice workflows.