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Campaign
Management

Marin streamlines the workflow required to create, manage and optimise campaigns across publishers, consistently providing up to a 50% reduction in time spent on campaign management.

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SEAMLESSLY CREATE, MANAGE AND OPTIMISE CAMPAIGNS ACROSS PUBLISHERS

Managing large-scale online advertising programs often require tedious, repetitive steps that not only drain productivity but introduce human error. Marin streamlines the workflow required to create, manage and optimise campaigns across publishers, consistently providing up to a 50% reduction in time spent on campaign management. In addition to workflow efficiencies and the reduction of manual errors, Marin automates time-consuming tasks like generating keywords and building URLs, enabling marketers to scale online advertising programs efficiently and profitably.

 
Cross-Publisher Editing

Cross-publisher editing

Efficiently make changes across multiple publishers

Simultaneously running large-scale online campaigns across multiple publishers is a major challenge. Marin cross-publisher editing makes it easy to create, modify and replicate campaigns, groups, keywords and creative in bulk directly from within Marin’s interface or through a familiar bulk-sheet upload. The ability to find and replace text buried in creative, modify day-parts, adjust geo-targeting, or schedule a new campaign to start in just a few clicks makes it easy for marketers to effectively manipulate campaigns at scale.

 
 
Audience Targeting

Audience targeting

Efficiently target users by geo, interests, devices and more

Marin provides powerful tools to target audiences: reach consumers on the go with mobile-optimised ads; micro-target social audiences by demographics, likes and interests; boost impressions on days or times when consumers are likely to convert, and tailor ad copy by geography or location. With efficient and scalable targeting features, advertisers can put the right message in front of the right user at the right time.

 

Creative optimisation

Maximise financial lift with creative relevance

Creative Optimisation

Marin’s creative testing suite automatically identifies the best performing creative, selecting statistically significant winners that maximise business goals. Beyond testing, creative rotation tools for Facebook prevent user “ad blindness” to ensure that click-through rates remain high on the social network. Marin’s creative optimisation capabilities help marketers increase relevance of their advertising, improving effectiveness and increasing revenues.

 

 

Quality management

Intelligently optimise for quality

Ad quality can impact not only the effectiveness of an ad but whether or not it gets shown at all. Marin automates ad quality management, evaluating the relationship between creative, keywords, and placements, providing recommendations to optimise the structure of ad groups. Users can easily split groups that have ad units with low quality, and optimise for creative relevance.

Campaign Quality Management
 

Campaign expansion

Profitably scale online advertising programs

Marin’s campaign expansion tools empower users to add relevant new keywords and placements with a single click, increasing campaign relevance and conversions, while lowering cost per acquisition. On Facebook, automated audience expansion tools allow users to generate hundreds of Facebook ads instantly, segmenting users by age, location, gender, or likes and interests. Marin automatically builds URL tracking codes for new ad units, saving the marketer time and ensuring accurate reporting by ad unit or segment.

Campaign Quality Management