For Search, Social & Display Marketers
With the Marin Audience Marketing Suite, you can now power your audience marketing by enhancing your first and third-party data with search intent data, as well as buying signals from social and display channels. By fusing data from multiple sources, it's never been easier to synchronously create precise, powerful, and highly-valuable audience segments to target and retarget across the Web, Facebook, Twitter and Google.
Understanding your key audiences and how they’re interacting across your marketing channels, will help you better target, message and optimize your marketing program performance. Sophisticated marketers like you are discovering tremendous value from creating more precise, more engaged audiences, and optimizing bidding and creative based on the audience’s current and lifetime value.
Marin's Audience Marketing Suite is a powerful set of tools that allows you to combine your first and third party data with search intent data, and then layer buying signals from social and display channels to create the most active and profitable audience segments.
While it would be great to be able to convert users the first time you market to them, in reality, the customer path to purchase is complex and almost always requires multiple steps. In fact, 98% of website visitors don't convert on their first visit. So, one of the most powerful ways to drive conversions is to consistently get in front of your valuable prospects through retargeting.
Marin’s Audience Marketing Suite not only improves workflow efficiency for identifying and creating audiences, but also serves as a cohesive platform for cross-channel and cross-audience reporting and optimization. Key performance metrics are presented within a unified dashboard enabling marketers to view and compare performance across channels and audiences. Performance metrics can be viewed down to the campaign, creative and individual conversion level. Marketers can subsequently maximize ROI by taking advantage of the Marin platform to take audience-level insights and adjust and optimize bids automatically.
The Marin Smart Pixel helps simplify the process of creating audiences to use in retargeting campaigns across multiple publishers. You simply define your audience list once, and then the Smart Pixel co-fires multiple tracking pixels simultaneously, allowing you to create common audience lists for retargeting in Google, Facebook, Twitter and across the Web through Perfect Audience. Simultaneously creating audiences across multiple channels enables tremendous workflow efficiency and ensures that you’re reaching a common set of users.
For the first time, you can get a view and compare how your marketing campaigns are performing by audience segment. Marin’s cross-audience view enables you to quickly identify which audience segments are performing best, and also what campaigns and channels are proving to be the most effective at driving conversions.
Audience-level reporting is powerful way to unearth which target audiences are the most valuable to you, and through Marin’s campaign management and optimization tools, the opportunity to act on those audience insights is unparalleled.
Building audiences is only half the battle. Marin's Audience Marketing Suite aids marketers by providing a unified interface to also report, analyze and take action on them.
Reporting transparency is necessary for you to derive better insight from your data and optimize those campaigns more efficiently. Marin AMS offers a ho9listic view of cross-channel performance, down to the individual campaign and creative level, enabling you to improve your workflow, easily identify insights, and increase your return from your multi-channel marketing campaigns.
The Audience Marketing Suite also enables marketers act on those audience analytics by quickly adjusting and optimizing bids. Bids are automatically adjusted based on the business rules set for those audiences. For example, a marketer may find that customers who visit a certain product page have 5x the lifetime value compared to the average customer persona. For this higher-value audience, marketers can then increase their CPA goal for acquiring this user and allow Marin's bidding algorithm to optimize the bids. Bid adjustments are made automatically, even adjusting across publishers and channels where bidding auctions are run separately.
Partner Connect helps marketers expand reach without sacrificing performance by empowering them to connect with other partners, and retarget each other’s audiences. This allows marketers to systematically find new and unique target audiences, and market to the prospects who are more likely to show interest and convert.