Drive more conversions by combining the power of Search intent with the targeted reach of audience buying
Effective audience marketing requires adeptly taking in and executing on complex and large data sets. Since 2006, Marin has helped thousands of advertisers maximize the marketing value of their unique and proprietary data. Today, Marin uses that expertise to optimize over $7 billion in advertising spend for advertisers across search, social and display.
Marin’s Audience Marketing Suite is the only cross-channel advertising solution that empowers marketers to create high-value audience segments based on first-party intent data and then seamlessly reach them across different web sites and devices.
Only Marin enables marketers to marry valuable intent data, captured through search activity, with audience data to paint a complete picture of their customers and create powerful audience segments based on intent, demographics, and behaviors. Marin’s cross-channel data portability ensures marketers can take their high-value audiences and seamlessly target them with a consistent message across channels and devices.
Taking control of first-party data leads to better marketing decisions. Unlike other DSPs, Marin’s Audience Marketing Suite offers advertisers unrivaled transparency by proactively providing in-depth reporting and control over every aspect of their campaigns in order to fine-tune performance.
Marin offers a seamless cross-device targeting solution for advertisers, enabling brands to find and link visitors across all their different devices, and target them with premium in-app and mobile ad inventory – all without using any personally identifiable information. Additionally, with unified conversion tracking, marketers can attribute their desktop conversions back to mobile ad engagement.
In addition to providing display advertising performance reporting down to the campaign, channel, device, ad and domain-level, Marin also offers a unified cross-channel reporting dashboard that enables marketers to compare performance across different channels and audiences.
Cross-channel, cross-device marketing is not easy. Marin ensures advertisers have the support and expertise necessary to balance the art and science behind optimizing digital marketing campaigns. As the leading performance marketing optimization platform with over $7 billion in managed spend, no other DSP has the heritage to prove it can drive ROI like Marin can.
Marin Software and Perfect Audience help simplify complexity by enabling marketers to quickly analyze Display ad performance alongside Search and Social campaigns to identify and target your highest value audiences. Marin makes it easy to modify your bidding strategy based on interactions in your other channels. Advertisers can recapture lost business by retargeting visitors who failed to convert, following them with impressions across the web, Facebook, and Twitter.
Marin and Perfect Audience provide advertisers with the easiest platform to retarget visitors across the web, Facebook, and Twitter. This enables marketers to create customized campaigns that target lost customers based on behavior, specific pages they visited, geography, time of day, and more. Marin serves these highly targeted dynamic or personalized ads at the best possible price for each impression, helping to capture the full revenue potential from every visit.
Advertising on Facebook’s Ad Exchange (FBX) is a powerful means of re-engaging website visitors who have abandoned the conversion process. Marin leverages first and third party data to build, target and optimize high-value audiences across FBX and Twitter. Advertisers can also take advantage of Marin’s existing product feed integration infrastructure to dynamically serve creatives based on product, price, inventory and promotional data with their feeds.
Social networks are unique in that they offer advertisers the ability to target users by who they are, based on their audience profiles. Though the audience targeting capabilities available through Social advertising are powerful, they lack the ability to target users by what they want at a precise moment in time. Marin is the only platform that allows Social advertisers to target users across both of these dimensions by combining search query data with audience profile data. Using Marin, Social advertisers can reach users across Facebook and Twitter based on their search history in Google, Bing and other Search publishers. Finally, Social advertisers have a solution for targeting high-value audiences with specific buying intentions.
Your display campaigns don’t operate within a vacuum. Marin offers a complete workflow, analysis, and optimization solution for marketers seeking to manage audience retargeting across search, social and display. Marin’s approach to cross-channel bidding allows marketers to modify their bidding strategies in one channel based on interactions in other channels. By using combined data across different channels, marketers can more effectively message and bid across channels to drive performance.
Make better marketing decisions by tracking click and view conversions, sale value, order ID and more through the Marin platform. Through Revenue Connect, advertisers can also go one step beyond conversion tracking and gain increased visibility into purchase behaviors by passing in revenue values and comparing it against daily ad spend. This ensures that you’re making decisions based on the most important factor for your business – profitability.
Marin’s rule-based tag manager allows you to install a single tracking code and create segments for every behavior you care about. By marrying the consumer intent data gained from managing your search campaigns on Marin Software with audience data, you can create powerful segments based on your audience’s makeup and behaviors.